Missing: $15 Million Every Year

In 2020 Great Parks proudly declared that over 1.5 million people visited County Parks. Does everyone pay their fair share?
The current management practices of our parks generated only $1,228,567….. or 82 cents per person. An annual pass, however, costs $10 per year.
Many people pay over $60 a year for their family to enter the County Parks. Should management simply do what everyone expects, their annual revenue would increase by roughly $15 million!